Let's make your organic social program unignorable.

Let's make your organic social program unignorable.

Antidote is a social media agency that helps marketing teams at early-stage B2B software brands win on social media through executive social content & creative activations.

Antidote is a social media agency that helps marketing teams at early-stage B2B software brands win on social media through executive social content & creative activations.

ANTIDOTE

Our Approach

Our Approach

Win With People + Moments 

Win With People + Moments 

Organic social only works there's momentum. That momentum comes from two levers:

1. Empowering people inside your company to act as individual distribution engines

2. Launching creative brand activations that people actually remember

At Antidote, we build social programs around both so you earn attention, build trust, and drive demand with the right audience.

Our Process

Stage 1

We build the strategic foundation

In the first 2 weeks, we define your brand's creative style and content strategy, along with 90-day calendar with tentpole activations for building demand.

Stage 1

We build the strategic foundation

In the first 2 weeks, we define your brand's creative style and content strategy, along with 90-day calendar with tentpole activations for building demand.

Stage 1

We build the strategic foundation

In the first 2 weeks, we define your brand's creative style and content strategy, along with 90-day calendar with tentpole activations for building demand.

Stage 2

We launch 1-2 thought leadership channels.

We kickstart your organic social program by activating 1-2 personal accounts—typically executives or founders; typically on LinkedIn first.

Stage 2

We launch 1-2 thought leadership channels.

We kickstart your organic social program by activating 1-2 personal accounts—typically executives or founders; typically on LinkedIn first.

Stage 2

We launch 1-2 thought leadership channels.

We kickstart your organic social program by activating 1-2 personal accounts—typically executives or founders; typically on LinkedIn first.

Stage 3

We launch a quarterly activation.

We produce new campaign creative, create a landing page for moving leads through the funnel, prep your team for the launch, and press "go" on your quarterly activation.

Stage 3

We launch a quarterly activation.

We produce new campaign creative, create a landing page for moving leads through the funnel, prep your team for the launch, and press "go" on your quarterly activation.

Stage 3

We launch a quarterly activation.

We produce new campaign creative, create a landing page for moving leads through the funnel, prep your team for the launch, and press "go" on your quarterly activation.

Stage 4

We help you communicate outcomes to the rest of leadership

Every month we send you a report on what's working. Every quarter, we review the outcomes we achieved together so you have the data and narrative to keep the buy-in of the rest of your leadership team.

Stage 4

We help you communicate outcomes to the rest of leadership

Every month we send you a report on what's working. Every quarter, we review the outcomes we achieved together so you have the data and narrative to keep the buy-in of the rest of your leadership team.

Stage 4

We help you communicate outcomes to the rest of leadership

Every month we send you a report on what's working. Every quarter, we review the outcomes we achieved together so you have the data and narrative to keep the buy-in of the rest of your leadership team.

Frequently Asked Questions

Can you help get the rest of our team get active on social?

Which of my team members will you work with?

How do you determine what should be an activation? What exactly do I get?

How long does an activation take?

Do you handle all of the creative production for an activation?

Can you help get the rest of our team get active on social?

Which of my team members will you work with?

How do you determine what should be an activation? What exactly do I get?

How long does an activation take?

Do you handle all of the creative production for an activation?

Can you help get the rest of our team get active on social?

Which of my team members will you work with?

How do you determine what should be an activation? What exactly do I get?

How long does an activation take?

Do you handle all of the creative production for an activation?

Say Hi!

By clicking this button, you consent to the processing of your personal data.

(In English: we will add your contact info & company site to our CRM, nothing more. Promise.)

Say Hi!

By clicking this button, you consent to the processing of your personal data.

(In English: we will add your contact info & company site to our CRM, nothing more. Promise.)

Say Hi!

By clicking this button, you consent to the processing of your personal data.

(In English: we will add your contact info & company site to our CRM, nothing more. Promise.)

Let's Talk.

Let's Talk.

Let's Talk.

Reaching out to a new agency shouldn't feel like entering an agreement with the government.


You may not have every bit of information yet and you don't want to get trapped in a pushy salesperson's sales cycle. We get it.


We focus on building a genuine relationship through casual conversations, like the good ol' days. Previous clients have described our conversations as "marketing therapy".


Here's our promise: if you don't walk away with at least 1 idea you can implement after our first call, we'll pay YOU (with a cup of coffee, or tea if that's your preference :)).