B2B marketing is too safe.

Vanilla AI-generated “thought leadership”. Over-optimized listicle articles. Memes that are way past their prime. Social that exists solely to keep the lights on.

Not because someone believes in it or the audience needs it. But because it’s “good enough”.

But we’ve entered a new era of B2B marketing where attention is the new gold and “good enough” is actually not enough.

The secret to keeping your market’s attention is being brave enough to do something different.

To lead the market to what’s next, not just what exists today.

To be a tastemaker.

That’s what we do at Antidote.

We partner with tastemakers.