Tie Rebrand
Tie is a website identity resolution platform for B2C companies. This project aimed at launching their new brand identity and product upgrade.
OVERVIEW.
When Revenue Roll rebranded to Tie, they needed more than a new name; they needed momentum. We partnered with the team to design a series of social-first creative activations — from cinematic video and social content to a curated brand box for direct mail, we built a multi-phase rollout strategy that positioned Tie as a category-defining player.
