Yotpo was the most hated retention marketing platform on DTC Twitter.
Not really. Yotpo started out as the category leader, but over time, they lost their way to faster, cheaper startups. Armed with new pricing and product innovation, they turned to Antidote to help turn the perception of their brand.
Results:
74% increase in impressions
169% increase in engagements
>2,000% increase in positive mentions (yes, that’s a real stat)
